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所蔵分類名称（登録名）

Meiji Milk Chocolate

カテゴリー

#Graphic

制作年（初号）: 1952

発売年: 1952

製作者: Tadashi Ohashi

サイズ: W508 × H721 mm

素材・技法: Paper, offset printing

意匠登録番号: No registration

肖像権・パブリシティ権保持者: Not Applicable

著作権登録番号: No registration (The copyright holder is the designer's family.)

所蔵についての問い合わせ先: Matsudo City Board of Education Cultural Property Preservation and Utilization Division　Museum Preparation Room

Designs by Tadashi Ohashi, one of the leading postwar graphic designers

詳細説明

Inspired by Kono Takashi, Ohashi Tadashi aspired to be a graphic designer and enrolled in Tokyo Higher Technical School in 1934. After graduating, he worked at Daimaru Department Store and Japan Telegraph Communication Agency before going freelance. After the war, he worked on many projects for Meiji Seika and Kikkoman, and even exhibited at the Graphic 55 exhibition.
This work is a poster for Meiji Seika’s flagship product, Meiji Milk Chocolate. The work won an award at the 2nd Japan Advertising Art Exhibition, which led to Ohashi taking on work for Meiji Seika.

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