Database / I I I I
デザイン資源のデジタルアーカイブ
所蔵分類名称（登録名）
Seven kinds of colored Fukuhara powder white powder (later renamed “seven-color powder white powder”) (reproduction)
Seven kinds of colored Fukuhara powder white powder (later renamed “seven-color powder white powder”) (reproduction)
- カテゴリー
-
- #Product
- 発売年
1917
- 製作者
Shiseido Co., Ltd.
- 販売元
Shiseido Co., Ltd.
- 製造元
Shiseido Co., Ltd.
- サイズ
-
W52 × D52 × H30 mm
- 素材・技法
Unclear
- 意匠登録番号
Unclear
- 肖像権・パブリシティ権保持者
Not Applicable
- 著作権登録番号
Unclear
- 所蔵についての問い合わせ先
Shiseido Corporate Museum
- データ出典
Shiseido Corporate Museum
This was the first multi-colored powder white powder in Japan, offering seven colors at a time when white powder was the mainstream.
詳細説明
In 1917, the company launched “seven kinds of colored Fukuhara white powders” (later renamed “seven colors of white powders”). Even though white white powder was still the mainstream, this multi-colored powder was available in seven different colors: white, rose, peony, flesh yellow, yellow, green, and purple. It was a revolutionary product that allowed users to use different colors according to their individual faces, the color of what they were wearing, and the light or darkness of the light.
The package design was also creative, adopting the Art Deco style that was beginning to emerge in Europe. The octagonal container was square with straight corners, covered with thin satin, and the lid was stamped with a slightly modified version of the trademark “Camellia japonica” in gold foil. The upper part of the camellia bears the French words “POUDRE DE RIZ,” meaning “rice powder,” and the lower part bears the words “SHISEIDO TOKYO.