詳細説明

People’s values were undergoing major changes, including increased environmental awareness and a growing sense of beauty that transcended gender due to diversifying lifestyles. Under these circumstances, the shaver market was facing competition as in the past, which was based on “adding on” by adding functions and emphasizing high functionality with decorations, making it difficult to judge products by anything other than their specifications.

With an awareness of the challenges of this market environment, the development of Shaver products was based on the concept of thorough “subtraction” of all but essential functions, with the goal of creating products that would provide rich experience value that would fit in with future values and lifestyles, and that would respond to environmental issues. The idea was to create a new type of shaver for the next generation by maintaining the full-fledged shaving performance of high-end models while removing the grip from the main body and condensing it into a compact form that fits in the palm of the hand.

Specifically, we sought a size that would fit in the palm of the hand by first integrating our original small linear motor, circuit board, and batteries into a compact form. Furthermore, we hypothesized that the complex suspension mechanism used in the past could be replaced by the movement of the wrist and fingers, so that the head could be freely moved and adhered to facial contours and convexities.

After repeated experience testing with prototypes, the hypothesis was realized in an external shape with a rounded bottom that allows the user to freely change the angle of the head with the fingertips. This shape enables a new shaving experience in which users can directly interact with their skin with their fingertips while checking the condition of their beard and skin, which is in line with the skin care consciousness that is attracting attention regardless of gender.

The number and volume of parts have been reduced by approximately 30% compared to previous models of equivalent performance, and environmentally friendly elements such as decorative parts have been reduced to make it more environmentally friendly.

The seamless magnetic cap of the same color covers the blade with a sense of unity, making it suitable for interior decoration when not in use and for family members living in the same house as the user. This is a product that can be used for a long time with attachment and a comfortable presence for everyone.

The product received the Good Design Gold Award in 2023.