JAPAN Design Resource Database

02

Database / I I I I

デザイン資源のデジタルアーカイブ

  • talby (au Design project) Color names: Hornet Green, Orange Orange, Hole Black
  • talby (au Design project) Color names: Hornet Green, Orange Orange, Hole Black
  • talby (au Design project) Color names: Hornet Green, Orange Orange, Hole Black

所蔵分類名称(登録名)

talby (au Design project) Color names: Hornet Green, Orange Orange, Hole Black

talby (au Design project) Color names: Hornet Green, Orange Orange, Hole Black

カテゴリー
  • #Product
制作年(初号)

2004

発売年

2004

製作者

Product Design: Marc Newson Sound Design: Nick Wood UI Design: Brendon Smale Planning and Production: Satoshi Sunahara (KDDI)

販売元

KDDI Corporation

製造元

Sanyo Multimedia Tottori Co., Ltd.

サイズ

W45 × D13 × H132 mm

素材・技法

Plastics (PC/ABS, PMMA, etc.), electronic components

意匠登録番号

Design Registration No. 1191438 Design Registration No. 1242331

肖像権・パブリシティ権保持者

Not applicable

著作権登録番号

Not registered

関連リンク
所蔵についての問い合わせ先

KDDI MUSEUM

データ出典

Sunahara, S. (2017). The Morphology of Mobile Phones. Rokuyosha
au Design project website adp.au.com

3Dデータ (ダウンロード可能)

The vision of an aluminum unibody.

詳細説明

The talby concept proposed a unibody form carved from a single sheet of aluminum. At the time, while cutting processes were sometimes used for prototypes, they were not considered realistic for mass production due to time and cost constraints. In bringing talby to market, the greatest challenge was how to realize the concept’s elegant unibody form. Reproduction using aluminum press processing was first considered, but this approach was abandoned because seams would appear along the sides.
Ultimately, priority was given not to the use of aluminum itself, but to achieving a unibody form, and a unibody-like shape was realized using resin. The true revolution of applying cutting processes to mass-produced products would later be achieved by Apple: the MacBook Air (2008) became the first product to realize an aluminum unibody through machining. At the time of talby, such a future seemed like a distant dream. Yet, holding talby in hand, the team would casually remark, “Next, we’d like to do a mobile phone project with Apple,” imagining what had yet to come.

【Awards】
2004: Good Design Award
2005: Chicago Athenaeum Good Design Award (USA)

【Collections】
The Museum of Modern Art (MoMA), New York
Fonds National d’Art Contemporain (FNAC), Paris
Design Museum, London
Philadelphia Museum of Art, Philadelphia

Source: Sunahara, Satoshi (2017). *Keitai no Keitaigaku [The Morphology of Mobile Phones]*. Rokuyosha.

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